Background
Within Canada, Canadian maple syrup is a product that is vastly known and used by the Canadian population. Not only does Canada produce 85% of the worlds Maple Syrup, but also, it is available in over 45 countries around the world (Agriculture and Agri-Food Canada [AAFC], 2011). Most of the Canadian maple syrup production is within the provinces of Quebec, Ontario, New Brunswick and Nova Scotia, where Quebec is the largest exporter (AAFC, 2011). In 2010 Quebec exported more than 220,000,000 dollars worth of maple syrup and maple syrup sugar, of these exports most were shipped to the United States, Japan and Germany (AAFC, 2011). Countries with exportation growth are evident in Japan, the United Kingdom, and Denmark (AAFC, 2011). From 2007 to 2010, exportation of Canadian Maple Syrup and Maple Syrup sugar has increased from 217,000,000 to 230,000,000 in dollar value, showing a growing market for Canadian maple syrup distribution (AAFC, 2011).